SAAN SWITCHES TO PADULO
By Adnews Staff
SAAN Stores Ltd. of Winnipeg has hung its hat with Padulo Integrated of Toronto. The retailer gave its account to the agency after a competition with the Winnipeg offices of Palmer Jarvis/DDB and incumbent McKim/BBDO. "We were very impressed with Padulo's retail knowledge, passion for the business and drive to succeed," a SAAN release says. Padulo will launch a campaign for the retailer at an undisclosed date using TV, flyers and print ads, as well as point-of-sale materials. SAAN is a family clothing retailer with over 300 stores across Canada. It is a division of Gendis Inc. of Winnipeg.
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