DOUBLECLICK ENHANCES DART TECHNOLOGY
By Adnews Staff
New York-based DoubleClick Inc. has added a new feature to its DART technology that allows clients to deliver demographically targeted ads based on the site's own database of user registration information. The new technology collects information voluntarily offered by the user into a site's database against DoubleClick's other targeting criteria such as company name and geographic location. DoubleClick is an Internet advertising company with offices in London, Tokyo, Toronto, Sydney, Australia, Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Madrid, Sweden and Silicon Valley, California.
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