SWEETRIPE UNVEILS ENVIRONMENTALLY-FRIENDLY JUICE
By Adnews Staff
SweetRipe of Mississauga, Ont. launched an environmentally-friendly apple juice in Ontario this week. Called Allen's Ecological Apple Juice, the drink is made from apples grown according to Integrated Pest Management techniques. It was made in collaboration with World Wildlife Fund Canada. To produce the juice, WWF worked with local farmers to develop and implement practices for the growing of about four million pounds of juice apples. The protocol growers needed to follow focused on pest prevention, intensive insect and disease monitoring so that pesticides are only applied when absolutely necessary. The apple juice will be promoted using in-store materials done by Howe & Company and Ross & Associates, both of Toronto. This year Allen's Ecological Apple Juice will only be available in Ontario. The company hopes to introduce the product nationally next year.