CALVIN KLEIN MOVES INTO WATCH BUSINESS
By Adnews Staff
U.S.-based Calvin Klein has went into the time keeping business. The company launched two lines of watches around the world late last year called the Calvin Klein Collection and ck Calvin Klein. The watches will be made by SMH, Swiss Watches and Microelectronics. The Calvin Klein Collection features three watches, while the ck Calvin Klein line consists of six watches. In Canada, the watches are available at People's Jewellers, Mappins and Eaton's across Canada. Canadian advertising consists of print ads in Vancouver Magazine, Saturday Night, Toronto Life Fashion, Toronto Life, Shift, Fab and The Globe and Mail. PR is also being used. MacPhee Jesson of Toronto is handling the campaign.
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