WEIS TO TRAVEL ON TRADE MISSION
By Adnews Staff
Toronto-based Weis Advertising president Oscar Weis has been invited to participate in the Federal government's mission to Latin America next month to drum up new business ventures. Weis is the only Canadian agency asked to join the government on the trip. The agency specializes in the travel and tourism sectors. In the domestic portion of its business it promotes destinations such as Spain, Israel, France, Colombia and Morocco Canadians. On the international side, Weis produces ad campaigns for companies in other countries. The companies use a Canadian agency because it can be up to 40% cheaper to produce the ads here. The trade mission will take place from Jan. 10 to 23. It will include visits to Mexico, Chile, Argentina and Brazil. There will be over 250 top Canadian political and business leaders on the trip.