TOSHIBA CONCLUDES SAGA OF TRAVELLING NOTEBOOK
By Adnews Staff
Markham, Ont.-based Toshiba of Canada launched its third and final TV commercial last week in its "I Checked My Notebook"/ "Cab Ride" campaign. The new spot the features the Toshiba notebook owner arriving at his hotel only to discover his computer is under a mound of luggage. A comedic elevator and stair chase ensues. The second commercial in the series was launched in September 1996. In it, the Toshiba owner places the computer on the back of a cab while he is talking to someone. The cab then drives off with the computer on the trunk. A cab chase ensues. The two ads were created by Promanad Communications of Toronto. The first spot was launched in the fall of 1995. It features the Toshiba owner on a plane, realizing that he checked his Toshiba notebook with his luggage. He panics during the entire flight, but finds the machine in working order when it pops onto the baggage carousel. This commercial was created by TBWA Chiat/Day of Toronto.