INTERNET ASSOCIATION TO ADD STANDARDS TO WEB ADS
By Adnews Staff
A new industry association was launched last week whose goal will be to bring structure and standards to the Internet marketing and advertising industry. Called the Internet Advertising Bureau of Canada, the organization will act as a collective voice representing companies that sell advertising on the Internet, provide advertisers and marketers with a forum to evaluate and shape the direction of the Internet advertising industry, provide an industry-wide view of key developments about Internet advertising and interactive media, promote the value and effectiveness of Internet advertising to advertisers and agencies and serve as an educational resource for advertisers and marketers. Members of the association are: the Association of Canadian Advertisers, Torstar Electronic Publishing, Sympatico/MediaLinx Interactive LP, Rogers Multi-media Inc., DAC Group, Globe Information Services, NetStar Interactive, CANOE/Sun Media Corp., ViewCall Canada, Bristol Group, AOL Canada, BBDO Canada, Gallop & Gallop Worldwide, BPA International, Communiqué, Young & Rubicam, Canada Yellow Pages Publishers Association, Microsoft Canada, Shaw Communications, DoubleClick Canada, ABC Interactive, Canada Trust, Molson Breweries and Southam/Canada.com.