OSHAWA GROUP ENHANCES RETAIL LINE
By Adnews Staff
The Oshawa Group has added food products to its Our Compliments retail brand. The company launched a national campaign earlier this month to promote the products. The campaign uses TV spots focusing on the theme, "Your Life, Our Compliments." The focus is to be on the Oshawa Group's commitment to quality. A 20-page four-color food and recipe magazine called Our Compliments RSVP introduces consumers to the new products. Point-of-sale materials such as shelf talkers and in-store posters are being used in the Oshawa Group's 1,500 stores. The new products in the Our Compliments line include: the Exceptional Chunky Chip Cookie, Bistor Cooking sauces, Fettucine Carbonara, Chicken Lasagne and OC Cafe Clace. The ad campaign was created by Bates Canada of Toronto. The Oshawa Group operates grocery stores under the IGA, IGA Garden Markets, Knechtel, Food Town, Bonichoix, Dutch Boy, Price Chopper, Omni and Co-op banners.