MOLSON LOWERS BOOZE CONTENT
By Adnews Staff
Toronto-based Molson Breweries launched a beer in Ontario this week that offers a lower alcohol content than other brands on the market. Called Molson Diamond, the brew has 2.5% alcohol and is available in 300 pubs and clubs in Ontario. Molson will see how the beer fares in Ontario before rolling it out across Canada. Molson Diamond is being promoted with point-of-purchase materials created by BBDO Canada of Toronto.
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