MUTTLUKS REVAMPS DOG BOOT
By Adnews Staff
Muttluks Inc. of Toronto has improved its dog boots for the 1997/98 winter season and launched a PR campaign last week to promote the boot. The boots are called Muttluks and feature a fleece lining with leather pads on the bottom treated to resist water and salt. The sock portion can be adapted for short or long legs and features a self-tightening system that cinches itself via a Velcro strap to help keep the boot on the dog's feet. The back of the strap has a reflective strip providing strong nighttime visibility for dogs. Muttluks are available in Canada and the U.S. at such retail outlets as Pet Valu, Petsmart, PJ's Pet Centres and Superpet. The PR campaign is being done by Special Assignment of Toronto.
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