NHL REAFFIRMS CBC RELATIONSHIP
By Adnews Staff
The National Hockey League has reached a broadcast agreement with the Canadian Broadcasting Corp. and a title sponsorship deal with Labatt Breweries for the next four years. Under the agreement, CBC will continue providing a doubleheader of NHL hockey games on Saturday nights across Canada during the regular season and through the Stanley Cup playoffs. CBC will also provide coverage of the annual All-Star game and the NHL awards. The Labatt sponsorship package includes title sponsorship of CBC English-language NHL broacasts. CBC has been airing NHL games since 1962.
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