MOLSON AWARDS LOYAL CUSTOMERS
By Adnews Staff
Toronto-based Molson Breweries will begin a test program next week in Western Canada that will allow beer drinkers to collect air miles when they buy beer. Under the deal, customers who buy Molson Canadian, Molson Canadian Ice or Molson Dry beer will receive Air Miles travel miles. A purchase of a 12-pack earns one travel mile, while a 15- or 18-pack earns two travel miles. A toll-free number has been set up to so participants can enter their individual registration numbers and indicate their product purchases to immediately earn travel miles. The program will be promoted using TV and newspaper ads created by BBDO Canada's Vancouver office.
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