LONDON FUND TOUTS MUTUAL FUNDS
By Adnews Staff
London Fund Management of London, Ont. launched a campaign recently for its MAXXUM Group of Funds. The campaign uses teaser ads in Investment Executive magazine and on Toronto transit shelters to announce its parntership with Janus Captial Corp. of Denver, Colorado, which is taking over as sub-advisors for MAXXUM Ameircan Equity and Global Equity funds. Later this month, the company will introduce a three-page spread in Investment Executive which will feature professional wrestlers under the headline, "There's a new tag team in the investment world." The campaign was created by Goodgoll Curtis of Toronto. Information kits for brokers are also being used.
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