COMPAQ PLAYS ON STOCK MARKET CRASH
By Adnews Staff
Compaq Computer Corp. launched a North American print campaign this week promoting how its Tandem NonStop Himalaya systems handled the record trading that resulted in the stock market "crash" on Oct. 28. The headline says, "October 28, 1997. Five Stock Markets. 9 Billion Shares Traded One Really Cool. Product Demonstration. The body copy reads, "It was the single greatest day of trading. It was also the greatest test of our NonStop Himalaya systems. These scalable enterprise systems, from our subsidiary Tandem, handle every trade for the New York Stock Exchange, NASDAQ and the Hong Kong, Paris and London markets. No matter what your information needs are today - or could be tomorrow - doesn't your business demand the same rock solid reliability?" The ads were created by Ammirati & Puris/Lintas of Toronto. In Canada, the agency's Toronto office localized the ads and did the media buy.