EXPRESSVU DISHES UP AD CAMPAIGN
By Adnews Staff
ExpressVu Inc. of Mississauga, Ont. launched a national TV campaign this week to promote the benefits of its direct-to-home satellite service. The company is touting itself as having a clear digital picture as well as other benefits such as customers not having to pay while they're away and being able to choose and pay for just the types of programming they want. The ads feature people talking about the virtues of satellite television while wearing ExpressVu dishes on their heads. Print, radio and direct mail are also being used. Cinema ads will begin in December. The campaign was created by Vickers & Benson Advertising of Toronto. Spy Films of Toronto directed the commercials.
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