OLAND TO MARKET BELGIUM BEER, MAY LOOK FOR AGENCY
By Adnews Staff
Toronto-based Oland Specialty Beer Company will handle Canadian marketing, sales and distribution of the Stella Artois beer brand beginning in January. Oland is a division of Labatt Breweries of Toronto. The company hasn't decided yet if it will hire an agency to handle the advertising for the brand or if it will use one of Labatt's roster agencies. Ammirati & Puris/Lintas and Bozell Palmer Bonner, both of Toronto, handle advertising for Labatt. It also uses regional agencies in Vancouver and Halifax. Currently, Sleeman Breweries of Guelph, Ont. produces Stella Artois beer in Canada. In January, the brand will be produced in Belgium by Interbrew.
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