SMW DEBUTS BUCKLEY ADS
By Adnews Staff
SMW Advertising of Toronto launched its first campaign earlier this month for W.K. Buckley of Mississauga, Ont. The campaign uses two, 15-second national TV spots that promote Buckley's Bedtime, a new formulation of Original Buckley's Mixture with the addition of an antihistamine which can cause drowsiness to help cold sufferers sleep through the night. The product has been on the market since last July. The two ads complement another four TV ads that feature company president Frank Buckley in his ongoing role as spokesperson for the brand. These four ads were the last to be created by Bensimon Byrne of Toronto before a conflict brought about by its merger with DMB&B forced the agency to resign from the business. SMW won the account in September after a review.