SUNOCO AND CAA PARTNER IN LOYALTY PROGRAM
By Adnews Staff
Sunoco Inc. of Toronto and the Canadian Automobile Association have teamed up to offer a loyalty program where CAA members could earn their CAA membership for free. Called Swipe & Save, the program will offer CAA members a 2% credit every time they purchase gas and other products at 275 Sunoco stations throughout Ontario. The credit increases to 2.5% once annual purchases reach $2,000. The credit is automatically applied toward the cost of CAA membership renewal. CAA is promoting the program through direct mail done by Brass Tacks of Toronto. Sunoco is using point-of-sale materials to let people know about it. The materials were created by BAM Creative of Toronto.
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