RALPH LAUREN SWITCHES AGENCIES
By Adnews Staff
Polo Ralph Lauren of New York is now using The Brainstorm Group to handle its Canadian advertising. The agency will do media buying and some original Canadian creative. U.S. creative is also used in Canada. Previously, Media Buying Services of Toronto did Canadian media buying, while creative came out of the company's U.S. agency. The Brainstorm Group got the account without a review. The agency had worked with the company on other projects, launching Ralph Lauren's Jones Apparel Group in Canada last February and the Polo Jeans Company last August. Brainstorm will work with all Ralph Lauren divisions including: Polo Ralph Lauren Menswear, Chaps Ralph Lauren, Polo Sport, Polo Boys and Polo Jeans Company.
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