BREATH ASURE LAUNCHES INSTANT BREATH FRESHENING MINT
By Adnews Staff
Breath Asure Inc. of Los Angeles brought its new breath mint to the Canadian market this week and will launch a national campaign for it early next year. Called Ora Blast, the mint is a chewable breath drop that the company says has three times the concentration of mint compared to other mints on the market. It works instantly and comes in three flavors including Citramint, Megamint and VanillaMint. Jan Distributing of Richmond Hill, Ont. is handling Canadian distribution of Ora Blast. The campaign will use radio, TV and print ads created by C.I.A. Advertising of California. Jan Distributing will localize the ads for the Canadian market and do the media buy. Canadian PR is being done by Nutrition Innovations of Carlisle, Ont. Breath Asure also markets another breath mint in North America called Breath. These mints are swallowed, not chewed, and take up to a half hour to work.