COFFEE RETAILER EXPANDS INTO JUICE MARKET
By Adnews Staff
Specialty coffee retailer Second Cup of Toronto has entered the juice market. The company opened a juice bar in Toronto last week called Jumpin' Juice. The outlet sells fresh fruit smoothies, fresh fruit and vegetable juices, as well as Wheatgrass Shots and Nutraboosts. Other drinks include VitaBoost, Protein Power, Fibre Plus, Slim Fit and Body Boost. The outlet is being promoted using in-store materials created in-house. PR is being handled by Strategic Objectives of Toronto.
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