POW! SNAGS CCH CANADIAN
By Adnews Staff
POW! of Toronto got the Toronto-based CCH Canadian account earlier this month. The agency won the business in a review that began with a list of six Toronto agencies, which was then pared-down to a short list of three. CCH markets printed and electronic information tools to professionals in such areas as tax, accounting and human resources. It is currently expanding into the financial planner market. Previously, CCH handled its advertising in-house and hired agencies on a project basis to create its brochures. The company decided to hire an agency on a full-time basis because it felt it needed the outside expertise to help grow the company, POW! managing director Philippa Sharpe told Adnews yesterday. POW! will handle the entire account, except for media buying, which will be done by J. Walter Thompson's media division. The next campaign will be launched in January. POW! is the promotional arm of JWT.