IKON INTRODUCES FIRST TORONTO CAMPAIGN
By Adnews Staff
IKON Office Solutions - Canada of Toronto launched its first-ever campaign in the Toronto area this week. Using magazine, newspaper, radio and outdoor, the goal of the campaign is to position IKON as a new "icon in office solutions." The campaign also distinguishes IKON as a technology provider from manufacturers by emphasizing IKON's ability to provide customers with office equipment from a variety of manufacturers. This is the company's first Toronto-area campaign following its expansion into the market last year. The company is well established in Western Canada. The print ad reads: "At IKON Office Solutions we're dedicated to helping your business be more efficient. By offering copier systems and integrated computer networking solutions. By managing your mailroom and copy center. And by handling your imaging and file conversion needs. We'll use the latest winning technology from companies like Canon, IBM, Microsoft, Konica, Toshiba, Ricoh, Novel, Compaq and Oce. All designed to help your company do one thing. Win. We're a 5 billion dollar global company with 72 locations and over 2,000 employees to serve you in Canada. It's no wonder there is a new icon in office solutions, IKON Office Solution. Work to Win." The ad campaign was created by Jump Communications of Toronto. IKON is an office technology company, providing cusotmers with total office solutions from copier and printing systems, computer networking and print-on-demand services to copy center management, hardware and software product interfaces and electronic file conversion.