CAMPBELL SOUP FREEZES ITS SOUP
By Adnews Staff
Toronto-based Campbell Soup Co. has taken its soup into the frozen food isles of Ontario grocery stores. The company launched a line of frozen soups in the province this week. Called Fresh Frozen Soup, the product comes in four varieties: Creamy Broccoli & Cheese, Country Chicken Noodle, Tuscan Style Minestrone and Beef & Garden Vegetable. The soup is frozen fresh, meaning that the ingredients aren't pre-cooked, so the consumer does the cooking. The line will be promoted beginning next month using TV ads. The campaign will be created by Young & Rubicam of Toronto. Cohn & Wolfe of Toronto is doing PR. Fresh Frozen Soup will be launched in other provinces at a future date. Campbell also markets the Chunky, Classics, Healthy Request, Habitant and the Red & White soup brands.