FORD SIGNS ON AS PAN AMERICAN GAMES SPONSOR
By Adnews Staff
The Pan American Games Society announced this week that Ford Motor Company of Canada Ltd. has signed on as an official sponsor of the upcoming Games to be hosted in Winnipeg in 1999. Ford will provide 900 vans, minivans, pickup trucks and cars for use before and during the Games. "Effective and efficient transportation systems are key to the success of the Games," said Pan Am president and CEO Don MacKenzie. "Today's sponsorship announcement will play a major role in ensuring our transportation arrangements are first class." Ford joins the Games' other partners and sponsors, Manitoba Telephone System, Xerox Canada, Investors Group, Great West Life, IBM and Royal Bank. This is the third corporate sponsorship announced by the Games in three weeks.