LA ADS SNAGS JAGUAR ACCOUNT
By Adnews Staff
Toronto-based LA Ads Inc. has been awarded the acount for the Jaguar division of Grand Touring Automobiles of Toronto. The agency will develop a print campaign for the line of cars which is scheduled to launch this month. LA Ads got the business on the strength of work it has done recently for Grand Touring Automobile's other luxury car brands, Rolls-Royce, Bentley and Aston Martin. The agency created a series of six print ads for that division which will appear in The Financial Post, the Globe and Mail, and various magazines. "We were so pleased with the excellent grasp that the agency had on our luxury car division and the creative developed for those cars that we were confident they could offer the same calibre of campaign for Jaguar," said Grand Touring Automobiles president David Geneen.