ALLSTATE STICKS WITH TRIED AND TRUE
By Adnews Staff
Markham, Ont.-based Allstate Insurance Company of Canada launched a campaign this week using its familiar tagline, "You're in good hands with Allstate." The campaign uses radio, print and direct mail created by Leo Burnett Co. of Toronto. In addition, print ads and direct mail pieces have been created for use by brokers and agents, and the insurance company has its first Web site. Allstate has also introduced a new insurance product which combines auto and home insurance under one plan, offering cheaper rates than if they are bought separately.
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