BAYER OFFERS 10-TEST BLOOD GLUCOSE METER
By Adnews Staff
Bayer Canada of Toronto recently introduced a blood glucose monitoring system that the company says is more accurate and convenient for people with diabetes measuring their blood-sugar level. Called the Glucometer DEX, the machine lets users test their levels 10 times through a self-calibrating 10-test cartridge, eliminating the need to fuss with individual test sensors. When 10 tests are completed, another cartridge is popped into the meter. Other features include: test results available in 30 seconds, MicroEase sampling which draws the exact amount of blood needed to test, the ability to provide four time-specific blood glucose averages, an electronic memory which can record up to 100 test results for ongoing tracking and a downloading capability to Glucometer DEX software data management program for an in-depth analysis of blood glucose patterns. The device is being promoted using print ads in magazines such as Pharmacy Practice, Quebec Pharmacy and Diabetes Dialogue. The ads were created by MarketSource of Cambridge, Ont.