H-P TARGETS SMALL BUSINESSES
By Adnews Staff
U.S.-based Hewlett-Packard launched a new line of computers to the North American market this week targeting small businesses. Called Brio, the line consists of entry level models, advanced level models with CD-ROM and business software packages and the advanced communication machines. The Brio PCs have a set of networking and Internet capabilities called the Network Centre to simplify resource and filing sharing across a peer-to-peer network, as well as one-button access to all networking features to share resources such as printers, CD-ROM drives, Internet access and tape backup devices with users on a local area network. The computers also feature multi-user Internet access software and 56Kbps modems. In addition, Brio machines have up to 233 MHz Intel processors with MMX technology, up to six gigabyte hard drives and up to 24X CD-ROM drives. In Canada, the Brio line will be promoted in print ads beginning next week, targeting areas where a large concentration of resellers are focusing on the small business market. Radio ads will begin at the end of October. The ads will appear in Toronto, Montreal and Vancouver. They were created by Saatchi & Saatchi Advertising of Toronto.