COREL DROPS AD SPENDING
By Adnews Staff
Ottawa-based Corel Corp. will cut its ad spending in half next year in a bid to trim costs and prepare for losses after a money-losing summer. For the first quarter of 1998, Corel will spend $10 million advertising its CorelDRAW and WordPerfect software worldwide. The company has been averaging $22 million a quarter since early 1996. Most of the cuts will be in TV and print buys, with some trade show spending also being reduced. Worldwide advertising for Corel is done in-house. Corel spent $55 million on worldwide advertising in 1995, but increased ad spending significantly after it acquired WordPerfect. Corel lost $31.4 million in the third quarter of this year.
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