PLAYDIUM EXPANDS WEST
By Adnews Staff
Toronto-based Playdium Entertainment Corp. will open an entertainment centre in Burnaby, B.C. in December, 1998. The compant will also open a centre in Toronto in 1998 as well. The centre will be 36,000 square feet in size and feature a range of attractions and amenities such as virtual reality games. The first location opened in Mississauga, Ont. in September, 1996. Advertising for Playdium is done by Boom Design of Toronto, while Media Experts of Montreal handles media buying and Temple Scott & Associates does PR.
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