GALAVU BUYS POLAR
By Adnews Staff
GalaVu Entertainment has bought Polar Interactive of London, Ont. Polar's initial focus will be on providing an in-room advertising platform for use in properties which have the GalaVu system including, Comfort Inn, Quality Suites, Days Inn, Best Western, Travelodge and Sandals Resorts and SuperClubs Resorts. Polar currently supplies interactive presentation systems and associated software and creative services to Tele-Direct Publications to provide in-room advertising and information to the hotel industry. The system allows hotel guests to make selections from their in-room televisions and view custom slide shows and related information from local retailers and restaurants. Once a business is chosen, coupons and maps may be printed by the guest and picked-up at the hotel's front desk.