DEADLINE APPROACHING FOR TVB AWARDS
By Adnews Staff
Deadline for entry into the Retail Comp awards organized by the Television Bureau of Canada is Oct. 17. The entries will be judged by consumers who will be asked to assess commercials on the basis of how much they like the spot and their level of intent to purchase the advertised item. Commercials can be entered by agencies, TV stations, production companies and advertisers. To be eligible, commercials must have aired between Dec. 1, 1996 and Sept. 30, 1997. Winners will be announced next February.
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