OPTICAL COMPANY USES FIRST AGENCY
By Adnews Staff
Lunetterie New Look of Quebec City has hired its first agency. The optical company gave its business to Publicis*BCP of Montreal after a competition with Cossette Communication-Marketing of Montreal. Lunetterie used to handle its advertising in-house, but the company now has a new owner, Marc Caujeois. Lunetterie represents a network of 200 optical professionals and has 43 branches across Quebec.
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