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APPLE CANADA SWITCHES TO TBWA CHIAT/DAY

By Adnews Staff

Apple Canada of Markham, Ont. has moved its account over to TBWA Chiat/Day of Toronto, ending its 12-year relationship with BBDO Canada of Toronto. Apple switched agencies in a North American realignment. Earlier this summer, Apple Computer Corp. of California gave its account to TBWA Chiat/Day's Los Angeles office. Chiat/Day previously worked with Apple in the 1980s.

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