GCI TO TOUT NUTRITION SECOND YEAR IN A ROW
By Adnews Staff
GCI Communications of Toronto will be handling the PR campaign for the Dietitians of Canada 1998 National Nutrition Month campaign being held next March. This is the second year in a row the agency has worked on the account. The theme for the 1998 campaign is Personalized Nutrition. The goal is to reinforce the importance of proper nutrition as a key component of healthy living regardless of food preferences and varying lifestyles. Dietitians of Canada has teamed up with the American Dietetic Association to share the artwork, theme and slogan of the campaign. The slogan is, "Make Nutrition Come Alive. It's All About You./Bien me nourrir: j'en faiz mon affaire." Dietitians of Canada "provides leadership and support to help dietitians make a difference in the health, prosperity and well-being of Canadians." It has over 4,500 members.