KELSEY'S TO EXPAND
By Adnews Staff
Kelsey's International of Oakville, Ont. plans to open up to 30 restaurants by next July. The move will bring the number of Kelsey's restaurants to between 85 and 95 outlets. Most of the outlets are in Ontario and Alberta. There is also one restaurant in Manitoba and Saskatchewan. This year, it will open its first restaurant in Quebec and B.C., and is looking into expanding into Eastern Canada. Kelsey's handles its advertising in-house using print, in-restaurant materials, sponsorships and some radio. The chain does little national advertising. Instead, it focuses on the communities where its outlets are located. The restaurant concept is geared to the suburbs, with Kelsey's relying on return customers. Kelsey's operates restaurants under the Kelsey's, Montana's Cookhouse Saloon and Outback Steakhouse banners.