AMSDELL FOCUSES IN ON PR
By Adnews Staff
Focus Communications of Markham, Ont. has been given the PR account for Amsdell Inc. of Richmond Hill, Ont. The agency won the business without a review. Focus has been working with the research and development company since June. Amsdell was handling its PR in-house but decided to hire an agency to help the company "map out a long-term corporate and communications strategy," a company release says. A campaign will be launched next month. Amsdell has developed an inverter, which is half the size of a credit card and eliminates the bulky iron transformer used in other DC/AC electrical inverters. Amsdell says the technology will change the weight, size and cost of products that use DC to AC power conversion. The company was established in 1993. It also operates a system integration business service for corporate clients in both the private and public sectors.