DMB&B PUTS OUT THE BUZZ ON ITSELF
By Adnews Staff
Toronto-based D'Arcy Masius Benton & Bowles Canada started promoting itself with a three-poster campaign in Toronto earlier this month. The theme is "DMB&B & B Noticed". One poster, with no copy expcept for the agency's initials, shows a bumble bee "to personify the name DMB&B," says a release. Another shows the bee being swatted and uses the full theme line. The agency hasn't yet decided whether it will roll out the campaign across Canada.
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