TCC TARGETS TRAVELERS WITH INTERNET SERVICE
By Adnews Staff
TCC World of Toronto recently launched a service in which business travelers have unlimited access to their Internet accounts while they're on the road. Under the plan, users call TCC to tell them they are traveling to a certain destination, then TCC hooks them up with the local Internet service provider. The customer is given a local telephone number and confidential access code for use during their stay. The service will be promoted using direct mail targeted to end users beginning later this month. It will be created in-house with the help of freelance designers and Murray Communication of Toronto. Jones Direct of Toronto will handle the mailing. Later this year, TCC will launch another direct mail campaign targeting Internet service providers.