ADD TO TELL PEOPLE TO REPORT DRUNK DRIVERS
By Adnews Staff
Against Drunk Driving of Brampton, Ont. is trying to get Ontarians to report drunk drivers to the police. The non-profit organization will launch a campaign later this summer informing people how they can report impaired drivers. One ad uses the headline, "Stop a killer in its tracks." The campaign will use exterior bus cards, cinema and point-of-purchase to get the word out. It will be created by Campaign House Worldwide of Toronto. The goal of ADD is to reduce death and injury caused by impaired driving through education. It supports public awareness programs, runs a support group for victims of impaired drivers and rehabilitation program for convicted impaired drivers.
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