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INSURANCE COMPANY USES THE 'NET TO SELL PRODUCTS

BelAir Direct of Toronto is getting high tech. The insurance company began selling customized car insurance over the Internet earlier this month. Customers can obtain insurance quotes through BelAir's Web site, get product information and purchase car insurance. The service is being promoted using radio ads created by Blitz Direct's Quebec City office. Langdon Starr Ketchum Public Relations of Toronto is doing PR. In the past, BelAir sold its car and home insurance through telemarketing and sales agents.

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