SPRINT RELEASES NEWEST LONG-DISTANCE PLAN
By Adnews Staff
Sprint Canada of Toronto introduced a new business long-distance calling plan this week. Called The Most for Business by-the-minute long-distance and toll-free services, the plan lets businesses pay 15 cents a minute for calls anytime, anywhere in Canada and offers fixed by-the-minute rates for calls to and from the U.S. and overseas. Additional savings are available based on total monthly usage. Toll-free customers can make local calls for 12 cents a minute and can use Sprint's toll-free features including aggregated billing, call allocation, route advance and customized call routing, exchange routing and guaranteed emergency re-routing. The plan is being supported using print and direct mail advertising in English and French Canada, as well as TV ads in Quebec. The campaign was created by Grey Canada of Toronto. PR is being done by ETC Communications of Toronto.