ROTHMANS TAKES HEAT OVER "KIDDIE" CIGARETTES
By Adnews Staff
Rothmans Pall Mall Ltd. has found itself in hot water since launching a new brand of cigarettes called slimline Holiday 20s. Anti-smoking groups have dubbed the cigarettes "kiddie packs." They claim the product appeals to young people. The new pack features thinner cigarettes and cost less than other brands. Rothmans says the cigarettes are aimed at adults who smoke 20 cigarettes-a-day. But the Australian health minister says launching the cigarettes was very irresponsible.
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