BSA TARGETS AD AGENCIES
By Adnews Staff
The Business Software Alliance of Washington, B.C. is now targeting U.S. ad agencies in its crack down on software piracy. BSA operates anti-piracy enforcement and education programs, targeting industries where software use has increased at a rapid pace. To kick off the campaign, BSA is mailing over 50,000 education postcards to ad agencies, and has opened nearly a dozen investigations involving unauthorized copying of software by agencies. BSA operates in 65 countries.
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