REPORT ON TORONTO'S ETHNIC COMMUNITIES
By Adnews Staff
CFMT International, Canada's multilingual television station, has released a report detailing the spending habits of the Italian, Chinese, Portuguese and South Asian population within the Toronto area. Italian consumers spend $220 million on clothes each year and $35 million on beer. Chinese consumers spend $55 million on dairy products and $38 million on toys, games and hobby equipment. The Portuguese population has an annual spending power of $1.8 billion, while the South Asian community spends $84.4 million in supermarkets each year and $11.2 million on long distance calls. The study encompasses five major areas for each language: consumer spending potential, product ranking report including household income, facilities and equipment information, brand specific information in a variety of categories, food expenditures and automotive sales. The survey was conducted by Compusearch Micromarketing Data and Systems.