ZOOM TO SELL AD SPACE ON PHONE CARDS
By Adnews Staff
Zoom Media of Montreal is now selling ad space on Bell Canada's Quickchange phone card in the Quebec and Ontario markets. The card allows users to make any local or long-distance call through public phones. Issued in five dollar, $10 and $20 values, the card is available in vending machines, convenience stores, drug stores and airports. Quickchange cards have also turned into collectors' items. Advertisers buy the space in pre-determined quantities of cards. Past advertisers on the card include: McDonald's Restaurants of Canada, General Motors and Nortel.
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