KAGANDAY TO RELEASE TWO CAMPAIGNS
By Adnews Staff
KaganDay Advertising of Toronto will launch a PR campaign in the next couple of weeks for United Wire and Cable of Mississauga, Ont. The campaign will promote the company's self-support cable used in such areas as the mining industry and elevators The cable runs up and down mining and elevator shafts. The PR campaign will be supported by collateral materials and the agency may launch print ads in trade magazines. This is the first campaign KaganDay has launched for United Wire and Cable since getting the account three months ago. KaganDay will also introduce a direct mail campaign for Brian Costello Enterprises, which provides seminars on financial planning. The campaign targets corporations to encourage them to have financial planning seminars for their employees.