BRICK COMPLETES ALGONQUIN DEAL
By Adnews Staff
The Brick Brewing Co. Ltd. of Waterloo, Ont. has inked its deal to buy The Northern Algonquin Brewing Co. Ltd. of Formosa, Ont. for $6 million. The purchase includes the Formosa Brewery established in 1870. Advertising for Brick is done in-house. Advertising for Algonquin is done in-house, with media buying handled by MediaServe of Toronto. Algonquin's major brands are Special Reserve Dark Ale, Black & Tan, Country Lager, Honey Brown Lager and the Formosa Springs line. Brick brands include the Laker and Conners lines, Brick Premium Lager, Red Baron and Waterloo Dark.
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