BUENA VISTA TO RELEASE OPRAH VIDEO
By Adnews Staff
U.S.-based Buena Vista Home Entertainment will launch a North American campaign in September for its Oprah Winfrey - Make The Connection video. The campaign will use newspaper, magazines and cable TV. The ads will be created by Buena Vista, with Canadian media buying being done by Western International Media of Toronto. In the video, popular talk-show host Oprah Winfrey will speak about her life and her challenges in overcoming personal struggles. She will share intimate stories of how her weight affected her personal relationships and reflects back on her most painful memories. The video will be on the market beginning Sept. 30.
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